¿Por qué si o por qué no es buena idea comprar piezas de arte?
Por Karen Madai
¿Invertir en arte?
La industria cultural en México es rentable
Es un hecho que me atrevo a decir porque cada año me ha tocado ver cómo es que los eventos o productos de ella se hacen cada vez más elaborados, cómo aumentan su valor y cómo sube la demanda.
INEGI
Poniendo números a esta afirmación, podemos ver que según el INEGI en 2016 esta industria fue responsable del 3.3% del PIB de ese año. (O sea que de todo el dinero que se movió en México, el 3.3% del total fue por esta industria, parece poco, pero es muy grande tomando en cuenta que hay un sin fin de industrias en México y que cada año el PIB aumenta más o menos ese número). Sin embargo, la industria cultural también es muy amplia, pues, puede abarcar desde tu festival de música favorito hasta la compra y venta de piezas de arte.
La compra y venta de arte es por ejemplo: un nicho muy específico de esta industria.
Pero yo pienso que los nichos más específicos siempre son los que mueven cantidades extraordinarias de dinero. Al menos en este caso puede ser cierto porque hasta despachos contables multinacionales como Deloitte tienen su propio departamento para auditar movimientos de dinero en este nicho. De igual forma también hemos visto noticias de cuántos millones de dólares son invertidos en subastas de arte y filantropismo. La verdadera cuestión aquí es, si la industria es rentable, ¿es una buena idea invertir en arte? En lo personal creo que es una pregunta muy subjetiva. Pero, bueno, el arte también es subjetivo.
La industria del arte es rentable porque es riesgosa.
Es riesgosa por dos cosas. La primera es porque el valor de cualquier pieza puede aumentar o bajar su valor de la noche a la mañana. El valor de una pieza no se puede medir en su totalidad por los materiales utilizados, también se toman en cuenta otros factores que no pueden ser exactos como la trayectoria del artista, la galería de procedencia, el valor histórico o simbólico que la obra tenga en sí, por mencionar algunos. De igual manera una pieza de arte requiere de gastos como pueden ser gastos de mantenimiento, curación, seguros, transporte, etc.
El tener una pieza de arte es costoso. Pero, cualquier financiero sabe la regla de oro. Entre más riesgo, más rendimiento. Por lo tanto, si se tiene una estrategia financiera bien definida de por qué comprar arte se puede llegar a tener un gran rendimiento al apreciarse su valor.
Lo importante al hacer estas estrategias es tener una planeación de un panorama de inversión. Preguntarse a sí mismos cuál es la razón de comprar una pieza, si es para ocio propio, como medida de inversión a corto plazo, inversión para patrimonio para hijos o descendientes, etc. También es importante tener en cuenta cuánto tiempo se planea quedar la pieza con uno y los gastos que esta va a necesitar.
Artlatinou.com
Antes de comprar cualquier pieza:
es muy importante conocer en lo que estás invirtiendo. Hasta el más mínimo detalle puede ser de utilidad en el futuro. Una buena galería de arte te guiará y te dará todos los detalles de la obra, del autor y del contexto. Una vez que tengas toda esta información puedes ir generando indicadores o parámetros propios que te ayuden a tomar decisiones de inversión.
Por ejemplo, Art Market Research dice que una pieza contemporánea tiene una rentabilidad media anual del 12.5%, pero hoy en día hay una inflación del 4% lo que significa que se puede sacar una fórmula de tasa real que nos diría que una obra aquí en México en realidad se podría apreciar hasta un 7.74% anualmente. Con toda la información que se pueda tener sobre la pieza y con la ayuda de algún financiero puedes tener estimaciones o números que respalden la decisión de compra que tomes.
Mi mejor consejo como financiera es invitarlos a perder el miedo de invertir el dinero. Por otro lado, cómo amante del arte les hago la invitación a seguir fomentando el invertir en arte y la cultura.
Al final del día considero que cualquier actividad que te desarrolle una pasión, hobbie, te brinde un enriquecimiento cultural y humano siempre será buena inversión propia. Hay que tener una misión de vida de poder maximizar nuestro dinero con la visión de hacer rentable tu dinero y tu desarrollo propio.
https://www.forbes.com.mx/arte-una-industria-inmadura-en-mexico/
https://www.bbc.com/news/business-42011989
https://www.eleconomista.com.mx/arteseideas/La-cultura-representa-el-3.3-del-PIB-en-Mexico-20171101-0144.html
https://www.bbva.com/es/arte-invertir-arte/
Me encanta el arte y llevo tiempo ahorrando para invertir en algo, me ayudo mucho y esta muy interesante!
Hola Samuel, qué bueno que te gustó el artículo. No olvides seguirnos en nuestras redes sociales y suscribirte a las NEWS, vienen más proyectos con Karen Madai <3
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